Privacy Policy

1. Introduction

ChannelFlow is a software product owned by Web Mobility (Pty) Ltd and operated under licence by Analytics Direct (Pty) Ltd. This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit the ChannelFlow website, contact us, request a demonstration or use ChannelFlow services.

We process personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (“POPIA”).

2. Who is responsible for your information?

Analytics Direct (Pty) Ltd is responsible for personal information collected through the public ChannelFlow website and related sales, marketing, implementation and support interactions, unless otherwise stated. Web Mobility (Pty) Ltd owns the ChannelFlow product and associated intellectual property.

In some circumstances, a ChannelFlow customer may be the responsible party for information processed through its own ChannelFlow workspace, while Analytics Direct acts as an operator providing the platform and related services.

3. Information we may collect

We may collect information such as:

• Your name, job title and organisation.
• Your email address and telephone number.
• Information submitted through contact or demo requests.
• Communications you send to us.
• Technical information such as IP address, browser type, device information, access times and website activity.
• Information required to create, secure and administer a ChannelFlow account.
• Service, support, billing and contractual information.

4. How we collect information

We may collect personal information:

• Directly from you.
• When you visit or interact with our website.
• When you request a demonstration or contact us.
• When your organisation uses ChannelFlow.
• From publicly available business sources or professional platforms, where legally permitted.
• From service providers, integration partners or authorised representatives of your organisation.

5. Why we process personal information

We may use personal information to:

• Respond to enquiries and demo requests.
• Provide, configure and support ChannelFlow.
• Manage customer and business relationships.
• Authenticate users and protect accounts.
• Maintain security, investigate misuse and prevent fraud.
• Improve our website, software and customer experience.
• Send relevant service and operational communications.
• Send marketing communications where permitted by law and subject to applicable opt-out rights.
• Comply with legal and regulatory obligations.

6. Legal grounds for processing

Depending on the circumstances, we process personal information because:

• You have consented to the processing.
• Processing is necessary to perform or enter into a contract.
• Processing is required by law.
• Processing protects a legitimate interest of you, Analytics Direct or a third party, where permitted.

7. Sharing personal information

We do not sell personal information. We may share information with authorised service providers and business partners where reasonably necessary to operate ChannelFlow, including cloud hosting, communication, analytics, security, payment, professional and integration providers.

We may also disclose information where required by law, court order, regulatory authority or to protect our rights, systems, customers or users.

8. International processing

Some service providers or systems may process information outside South Africa. Where this occurs, we take reasonable steps to ensure that appropriate safeguards and lawful transfer arrangements are in place.

9. Information security

We implement reasonable technical and organisational measures intended to protect personal information against loss, unauthorised access, misuse, alteration or disclosure. However, no internet-based service can guarantee absolute security.

10. Retention

We retain personal information only for as long as reasonably required for the purpose for which it was collected, to provide services, resolve disputes, maintain records and comply with legal obligations.

11. Your rights

Subject to applicable law, you may request access to your personal information, correction or deletion of inaccurate or unnecessary information, object to certain processing, or withdraw consent where processing depends on consent.

You may also lodge a complaint with the Information Regulator of South Africa if you believe that your personal information has been processed unlawfully.

12. Direct marketing

You may opt out of marketing communications at any time by using the unsubscribe method provided or by contacting us. Service-related communications may still be sent where necessary to provide or secure the service.

13. Cookies and similar technologies

Our website may use cookies or similar technologies that are necessary for website operation, security, preferences and performance. Further information is available in our Cookie Policy.

14. Third-party services and links

The website may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their independent processing.

15. Changes to this policy

We may update this Privacy Policy when our services, legal requirements or processing activities change. The latest version will be published on this page with its effective date.

16. Contact us

Privacy-related questions and requests may be sent to: